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Flash Lives On, Even with a New iPhone on the Way
All eyes are on Apple today with expectations of a new iPhone announcement. But perhaps nowhere was the shiny gadget maker’s reach and impact felt more palpably than it was last month with Adobe’s...
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More than One Reason to Outsource Your Infrastructure
Two of our executives hosted a webinar last week with Information Week on Solving Web and App Management Issues through Infrastructure Outsourcing. The premise of the presentation (now archived for...
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New Software Release, Mobility Site, Programming Guide, and More
The Limelight Mobility team has been hard at work with a new software update, and a new website dedicated to all things Limelight REACH. The latest software version is Release 4.11, and it focuses on...
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New Stats Show How Critical the Mobile Experience is for E-Commerce
Just how important is the mobile shopping experience? Consider this: the mobile channel’s contribution to retail sales rose from 3.4% to 6.5% between October 2010 and April 2011, according to studies...
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Is “TV Time” Dead?
Providing services in the video space, we try to look years in the future. In fact, when Limelight was founded, that’s exactly what the visionary creators did: they believed that online video was going...
View ArticleDefining the “Mobile” In Your Video Strategy
Perhaps you are only just incorporating video delivery into your online presence. Perhaps you are an old-hand with a business built on delivering video. Regardless, video is increasingly becoming a way...
View ArticleContent Delivery to All Devices: Can You Afford NOT To?
I recently read an article on StreamingMedia.com titled “Streaming to All Devices: Is it Worth the Expense?” And although it was a good article, bringing in lots of information from people in the...
View ArticleNAB 2012 Trend: Transformation at the Speed of Delivery
It seemed that everywhere I turned at NAB 2012 I saw the same message: we can deliver your video to mobile. Whether it was with proprietary software or special transcoding equipment or, it sometimes...
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High-Tech Marketers: Engaging Prospects in the 2.0 Sales Cycle, Part 2
Part 2 of 3 in the discussion of the 2.0 Sales Cycle and its impact on high-tech marketers. Yesterday, we talked about the challenges of engaging prospects in the buying cycle before they officially...
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How Are You Adapting Your Marketing to Mobile?
Julie Stott at Econsultancy has posted 8 tips for integrating mobile into your marketing strategy. But is integration enough? I don’t think so. If you really want to embrace mobile (which is a critical...
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